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About PetFolio

What is PetFolio?

PetFolio is the one-stop shop for all aspects of pet care and companionship - connecting pet owners and pet professionals in a single, secure platform.

  • No more scattered notes, endless text chains, or missed reminders.
  • Everything owners and care providers need in one seamless, organised platform.

Who is PetFolio for?

This section defines who PetFolio is built for, what drives them, and how they interact with the platform. Use these profiles and frameworks to guide product decisions.

The target audience for PetFolio can be split into two account types:

Pet Parents, new or experienced pet owners, single or multi-pet households and rescue pet owners. We would expect a lot of interest from millennials, who treat pets like family!

A Personal account represents an individual managing their own pets. Household members and family can be given access to animal profiles via sharing.

These users may want to:

  • Build detailed pet profiles covering health, behaviour, routine, and diet
  • Share profiles with sitters, vets, family members, and other carers
  • Manage multiple pets with a combined daily routine view
  • Store important care knowledge that would otherwise live in their head

Future: vaccination records, insurance integration, reminders, calendar sync

Organisations that provide services to pet owners, or manage animals at scale.

This includes vets, groomers, boarding facilities, pet sitters, trainers, breeders, and animal rescue and rehoming centres. A Professional account represents an organisation with multiple staff members who need access to animal records.

We will choose our partnerships carefully, for example working with only responsible, licensed and ethical breeders.

These users may want to:

  • Easy, reliable access to pet data to provide a better service
  • Access to shared pet profiles for specific needs, preferences, or alerts
  • Communication with pet owners about medical needs, follow-ups, and prescriptions
  • Manage records for large numbers of animals
  • Track lineage, vaccinations, health records, and behaviour logs
  • Share detailed pet profiles with prospective buyers/adopters
  • Manage staff access to animal records
Reaching our audience

There are a number of different channels that could be utilised to reach customers:

  • Social media marketing (Instagram, TikTok, Facebook and pet communities)
  • Pet influencers and micro-influencers
  • Partnerships with veterinary clinics, pet insurers and other pet professionals (groomers, trainers, sitters, etc.)
  • SEO - Targeted advertising

Why is PetFolio important?

Pet owners and pet professionals face significant challenges in managing pets' essential information. Pet care data is often scattered across physical paperwork, emails, portals, and disconnected apps.

This creates risk and inefficiency:

  • ❌ Critical information often gets lost during transitions - such as moving to a new vet or new home.
  • ❌ Professionals lack a standard, efficient way to access or receive relevant pet data.
  • ❌ For breeders and rescues, this problem scales: tracking litters or rehomed animals without proper tools leads to inconsistent care and administrative burden.
  • ❌ Inconsistent or missing records can result in medical risks, delayed treatments, and missed opportunities to provide optimal care.
  • ❌ Owners are tired of being the go-between, relaying the same information again and again to every new sitter, vet, or groomer.

There is a lack of a centralised digital platform that combines organisation, care coordination, and communication in one seamless experience.

What makes PetFolio different?

Unlike niche apps (scheduling, insurance, trackers), PetFolio brings it all together

  • ✅ Enhanced communication: making care collaboration effortless between owners, families and pet service providers.
  • ✅ One unified platform: designed for individuals and pet service providers.
  • ✅ Scalable: for single pets, multi-pet households, breeders, rescues and pet service providers.
  • ✅ Comprehensive pet profiles: health, behaviour, routine, diet, and personality - one place for everything you need to know
  • ✅ Secure data sharing: control who has access, with time-limited or permanent sharing

How does PetFolio solve this problem?

PetFolio makes it simple to stay on top of pet care with clarity and confidence:

  • Centralised profiles: Build detailed profiles covering health, behaviour, routine, and diet - all in one secure location.
  • Safety first: Critical information and Top Tips are surfaced prominently, so nothing important gets missed.
  • Multi-pet households: Manage multiple animals with a combined daily routine view.
  • Shareable profiles: Share important information with anyone who needs it - sitters, family, vets - with time-limited or permanent access.

PetFolio provides a tailored solution for organisations that streamlines workflows:

  • Improved efficiency: Less admin, more time with the animals.
  • Streamlined data management: Easily manage animal records with organised data at your fingertips.
  • Team access: Staff members access animal records through the organisation’s account.
  • Centralised platform: Manage animals, records, and sharing in one place.