Sarah (32yo), Pet Owner¶
Sarah has 2 pets, she purchased both animal as babies from responsible breeders:
Buddy - Dog - 6 years old
Luna - Cat - 10 months old
Background¶
Sarah loves her pets but struggles to keep their information organised. Sarah works full time and has a busy social life.
Vet records are buried in email threads, vaccination papers are tucked away in a drawer, and insurance details are on a provider’s confusing website.
She once missed Luna’s booster shots, which left her feeling guilty and anxious. Now, she wants a single, reliable hub where everything is stored, synced, and easy to manage — like a "digital passport" for her pets.
Sarah is tech savvy and needs an online solution for her pet management.
User Goal¶
- Keep all pet information in one central place (medical records, insurance policies, preferences).
- Get timely reminders for vaccinations, appointments, policy renewals, and medication schedules.
- Integrate pet insurance accounts for easy claims and policy management.
- Share important records quickly with vets, pet sitters, or emergency clinics.
- Feel confident that nothing important is forgotten, even with a busy schedule.
Scenario¶
- Sarah downloads PetFolio after a stressful vet visit where she couldn’t find her pets vaccination records.
- She signs up and creates an account
- She creates profiles for both pets, and updates their details (breed, age, microchip info, allergies, medical history)
- She uploads scanned vet documents and insurance details
- She sets reminders for Buddy’s arthritis medication and Luna’s annual vaccinations
User Journey¶
| Stage | Find a solution | Intro to PetFolio | Setup Pets | Set reminders | Daily use |
|---|---|---|---|---|---|
| User action | Search for pet record system | Download PetFolio & sign up | Add pet profiles | Set important reminders | Daily use |
| Pain points or questions | "Where did I put Buddy's vaccination papers?" | "Is this easy to use?" | "Do I have time to fill this out?" | "What if I miss a renewal?" "I always forget medications" |
"Will this actually help me stay organised?" |
| Emotions | 😕 Confused 😟 Anxious |
🤔 Curious 👍 Hopeful |
😟 Overwhelmed | 😌 Relieved 💪 Empowered |
😀 Happy 😊 Reassured |
| Opportunities and solutions | Centralised digital hub for all records | Simple onboarding with guided steps | Quick setup with auto-fill options (scan/upload documents) |
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