Discovery

This section captures the research, analysis, and decision-making behind PetFolio's product requirements. Each document records what was explored, what was decided, and why.

Product

Foundational research that shapes the overall product direction.

Document	Description	Status
Jobs to be done	User types and their needs mapped across functional, emotional, social, consumption, and financial jobs	Complete
Competitor analysis	Competitive landscape, gaps, and PetFolio's differentiation	Complete
Monetisation	Pricing model, tiers, referral programme, and cost considerations	Complete
Success metrics	What to measure from day one across adoption, engagement, retention, and revenue	Complete

Features

Discovery for each MVP feature area, including job stories, 5 Whys, and event storming.

Document	Description	Status
Platform and user interaction	Device strategy, offline access, sync model, authentication by context, application structure	Complete
Account and user management	Account types, authentication, staff roles, account lifecycle	Complete
Animal profile management	Profile creation, species support, categories, states, statuses	Complete
Combined daily routine	Cross-animal timeline view for multi-pet households	Complete
Profile sharing	Temporary and permanent sharing, recipient experience, safety brief	Complete
Ownership transfer	Transfer of animal profiles between accounts	Placeholder (future)

Cross-cutting

Concerns that apply across all feature areas.

Document	Description	Status
Accessibility	WCAG 2.2 AA compliance, mobile considerations, testing approach	Complete
Data privacy	GDPR compliance, activity log, consent, data retention	Complete
Content strategy	Species-tailored prompt creation and user research survey	Complete
User testing	Closed beta, soft launch, continuous feedback mechanism	Complete